This seminar provide practical knowledge from the internal branding field. It will permit to:

• analyse previous actions with regard to consistency with a company’s brand,
• prepare communication actions that will reinforce a company brand’s characteristics among employees,
• increase employee identification level and loyalty,
• prepare a communication strategy that will support a company’s brand.

This seminar is addressed to professionals possessing experience in the field of internal communication management. It is destined particularly to:

• managers and specialists responsible for internal communication,
• managers and specialists responsible for brand management,
• managers and specialists responsible for HR management.