What is analysis of communication tools?

Analysis of communication tools allows to diagnose effectiveness of communication tools used in organization. The mostly implemented research techniques are: research survey, quick opinion poll, in-depth interviews, focus group interview and variety statistical data analysis (readership, total views, etc.).

The data obtained during the analysis allows for:

• evaluating communication tools,
• diagnosis of employees' preference about communication tools,
• defining direction for improvement of communication tools.

When we propose an analysis of communication tools?

• when employees assess used communication tools negatively,
• when new internal communication tools have been implemented lately and company wants to diagnose their effectiveness,
• when company wants to monitor internal communication tools effectiveness regularly.