What is a communication audit?

Communication audit is a tool enabling a complex, multidimensional diagnosis of internal communication quality. It is mostly implemented through usage of two research techniques: in-depth interviews and research survey.

The data obtained during the audit allows for:

• analyzing and evaluating communication tools and actions,
• analyzing quality of communication between various organizational levels and among different departments,
• verification of employee communication needs,
• analyzing influence of communication on employee engagement and satisfaction,
• distinction of areas requiring improvement.

In some cases the diagnosis can be partial. It can concern a certain area, an employee group or a communication tool. The most often used research techniques are in those cases statistical analysis (readership level, page views ), quick polls, in-depth interviews and focus groups interviews.

When we propose a communication audit?

• when many signs indicate problems with internal communication,
• when new internal communication solutions have been implemented lately and there is no information about their effectiveness,
• when a company needs to develop an internal communication strategy,
• when a company wants to monitor internal communication effectiveness regularly.