What is internal branding?

Internal branding is a process of building company’s brand inside an organization. This process is different from building the brand outside, therefore it can’t be reduced to internal marketing only. An internal brand is build on properly focused internal communication strategy, which reinforces the characteristics of a company’s brand.

Challenges

• How to strengthen company’s brand characteristics through internal communication?
• How to increase employee identification with the company?
• How to increase company’s attractiveness as an employer?
• How to diagnose company’s image in the eyes of employees?
• How to reinforce desired organizational culture?

How can  we provide support?

RRCC delivers support through:

• diagnosis of employee’s perception of company’s brand (employee opinion survey, focus groups),
• definition of company’s brand characteristics (seminar),
• elaboration of internal communication project supporting the company’s brand (seminars, counseling).

What are expected benefits?

Skillfully planned and executed actions that build company’s brand from the inside effect with high employees’ identification level and their engagement as brand ambassadors.